KEY FACTS: Strategy (formerly MicroStrategy), the world's largest corporate Bitcoin holder, purchased an additional 855 BTC for approximately $75.3 million at an average price of $87,974 per coin, as disclosed in an SEC filing on February 2, 2026. This acquisition increased the company's total holdings to 713,502 BTC, representing a cumulative investment of about $54.26 billion at an overall average cost of $76,052 per Bitcoin. The purchase occurred amid a brief but sharp Bitcoin price dip below $75,000 over the weekend, marking the first time since late 2023 that BTC fell under Strategy's average cost basis, before recovering to around $77,000 - $78,000. Despite the momentary unrealized losses and ongoing market volatility, the move reaffirms Executive Chairman Michael Saylor's long-standing strategy of aggressively accumulating Bitcoin during dips, with the company maintaining strong cash reserves and signaling continued confidence in BTC's long-term value as a core treasury asset.
Source: Michael Saylor
Michael Saylor's Strategy Purchases $75.3 Million in BTC Amid Brief Dip Below $75K
Michael Saylor's Strategy (formerly known as MicroStrategy), the world's largest corporate holder of the cryptocurrency, has acquired an additional 855 Bitcoin (BTC) for approximately $75.3 million. The purchase, disclosed in a U.S. Securities and Exchange Commission (SEC) filing on Monday, February 2, 2026, comes at a time when Bitcoin experienced significant volatility, briefly dipping below $75,000 over the weekend before recovering.
The latest acquisition was executed at an average price of $87,974 per Bitcoin, reflecting purchases made last week when market conditions were more favorable compared to the recent sell-off. This addition boosts Strategy's total Bitcoin holdings to 713,502 BTC. According to the filing, the company has now invested a cumulative total of about $54.26 billion in Bitcoin, with an overall average acquisition cost of $76,052 per coin.
Bitcoin's price action over the weekend triggered widespread discussion in the crypto community. Starting the week above $87,700 and briefly touching $90,000, Bitcoin underwent a sharp correction, plummeting more than 7% to lows around $74,500-$75,500 on Sunday, February 1, 2026. This dip pushed the cryptocurrency below Strategy's average cost basis of approximately $76,052 for the first time since late 2023, briefly placing the company's massive Bitcoin treasury "underwater" on paper and generating unrealized losses estimated in the hundreds of millions.
Despite the momentary setback, Strategy's strategy of aggressive accumulation during periods of market weakness remains intact. Executive Chairman Michael Saylor, a longtime Bitcoin advocate, has consistently positioned the company as a leading proponent of the "Bitcoin Standard," which it adopted in August 2020. While Saylor did not issue a direct statement on the latest purchase, his recent social media activity, including cryptic weekend posts featuring "More Orange" references, has long been interpreted by followers as hints of impending buys. The February 1 post appeared to foreshadow continued accumulation even as prices tested lower levels.
This is not the first time Strategy has navigated Bitcoin trading below its cost basis. Historical precedent offers context for the company's resilience. In May 2022, during a crypto winter, Bitcoin fell below $30,000 while Strategy's then, average purchase price hovered around $30,600. The company responded by significantly slowing its acquisitions, adding only about 8,109 BTC throughout 2022. Bitcoin remained below the cost basis until late August 2023, during which Strategy executed seven purchases totaling 28,560 BTC, representing roughly 22% of its holdings at the start of that period. Those buys occurred at discounted prices, ultimately contributing to the firm's long-term position as Bitcoin recovered strongly.
Current market sentiment reflects a mix of bearishness and optimism. The weekend sell-off has been attributed to factors including liquidations in futures markets, broader crypto outflows from spot Bitcoin exchange-traded funds (ETFs), and macroeconomic concerns. Some analysts, such as those at Pantera Capital, have described 2026 as a potential year of "brutal pruning" for crypto treasuries. Prediction markets on Polymarket indicate a 72% probability that Bitcoin could fall below $65,000 at some point this year. However, bettors remain bullish on Strategy's trajectory, assigning an 81% chance that the company will reach 800,000 BTC in holdings by December 31, 2026, an ambitious target that would require acquiring at least another 86,500 BTC in the coming months.
As of February 2, 2026, Bitcoin has rebounded from its weekend lows, trading around $77,000-$78,000, comfortably above Strategy's average cost basis once again. The brief period below $76,000 did not trigger any forced sales or covenant breaches, as the company maintains substantial cash reserves (reported at $1.44 billion as of late 2025) to service obligations without liquidating holdings.
Strategy's latest move reinforces its role as a bellwether for institutional Bitcoin adoption. By continuing to buy during dips, even relatively modest ones compared to its overall holdings, the firm signals confidence in Bitcoin's long-term value proposition. Saylor himself has previously forecasted extreme upside, predicting Bitcoin could reach $21 million per coin by 2046.
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