Microsoft hat seit 2011 vor allem in den USA über 100 physische Stores eröffnet, aber seit Corona fast alle Stores wieder geschlossen und die verbliebenen Stores in New York, London und Sydney in "Microsoft Experience Centers" umbenannt.
Mit Anfang Februar 2025 wurde nun aber auch der Flagship-Store in London geschlossen, der fast 2000 m^2 groß war.
Schade, hätte den Store noch gerne besichtigt, aber er war bereits permanent geschlossen.
Denke Microsoft stellt selber kaum Hardware her, daher sind die physischen Stores anders als bei Apple gar nicht wirklich notwendig. Auch ist Microsoft mehr Business orientiert als Apple.
Was denkt ihr? Warum hat Microsoft fast alle Retail-Stores wieder geschlossen? Warum hat das Konzept eurer Meinung nicht funktioniert?
Microsoft Store, Microsoft Experience Center in London, Oxford Street / 253-259 Regent Street permanently closed since February 2025.
Microsoft is shutting down its flagship retail storefront in the UK — cuts lease short in the heart of London
English
Microsoft has opened over 100 physical stores since 2011, mainly in the US, but has closed almost all of them since corona and renamed the remaining stores in New York, London and Sydney “Microsoft Experience Centers”.
Since February 2025, the flagship store in London, which was 21,000 square feet in size, was also closed.
Too bad, I would have liked to visit the store, but it was already permanently closed.
I think Microsoft hardly produces any hardware itself, so unlike Apple, the physical stores are not really necessary. Microsoft is also more business-oriented than Apple.
What do you think? Why has Microsoft closed almost all of its retail stores? Why do you think the concept didn't work?