I first saw this documentary when it was new and I was a child. I watched a voluminous amount of TV and Movies back then - almost everything that was published! As a result, once free, as an adult, to explore the world beyond TV - I was able to join many dots together very quickly. I quickly understood that many people do not have my best interests at heart and they seek to parasite my soul.
One such group exists as a sub-group of the marketing industry - plus their many, wealthy clients. I originally thought that all marketers were parasitic, however, after studying the world in more depth, I learned that if we are going to manufacture things and offer services to one another commercially - we need ways to communicate this on a global scale and in professional ways. So marketing is not inherently bad or wrong, but it must be done ethically.
In the case of this old documentary from PBS, we find a highly sought after psychologist who had dug deeply enough into the 'human condition' (or more accurately 'human conditioning'), to be able to convert his client's products into a symbolic code that could be fed into the public via marketing materials and that would hook them in ways they didn't even understand themselves. In short, he bypasses the 'mamallian' neo cortex and communicates subtly with the so called 'Reptilian cortex' - our neurological survival systems.
As an example, he declares that the symbolic marketing code for a large SUV is 'Domination' - the buyers are unconsciously seeking to dominate the road and other drivers.. so the manufacturers should increase the intimidation factor and perceived power of the vehicles in order to sell more.
What a truly ethical person would do in this position is to notice that the desire for domination is an out of balance response to the fear of being overpowered. If someone has been the victim of abuse and seeks to protect themselves, they may seek to buy weapons. If you personally know how to help them find balance so that they don't spend the rest of their lives shooting at anyone who comes near them - then it would be ethical to do so and to not - instead - use your knowledge to simply sell them ever more dangerous guns. This seems obvious to many of us, but to a percentage of psychotic and psychopathic 'business' people, the only thing that matters is more sales and possibly more death.
The 'Reptilian' cortex is one of the main hubs inside of us that handles life/death decision making and having it balanced, conscious and responsive in real-time, is key to our own survival. Anything that hinders this part of us dangerous for everyone. Yet, to those who seek to overpower us, hindering the development of this part in humans is - in their minds - extremely 'profitable'.
If people knew just how much they were being farmed, exactly as the movie 'The Matrix' depicted in its own way - the world would rapidly change in an instant. For now, however, the majority remain entranced and numbed into states of reversal and servitude.
May all awaken, heal, balance and evolve - before it is too late.
