[EN]Underground Mainstream is a streetwear brand from Rio de Janeiro, created by Luiz Fernando "Lucho".
The brand has a strong connection with Rio's skate culture and in 2024, it is expanding its focus on skateboarding.
Pedro Minidead and I were invited to be part of the initial team. Pedro as a skateboarder and me as a creative for the brand.
Below are some photos we took to kick off the campaign for the new shirt prints.
[PT-BR]A Underground Mainstream é uma marca de streetwear do Rio de Janeiro, idealizada pelo Luis Fernando "Lucho".
A marca tem forte ligação com a cultura de skate carioca e neste ano de 2024, ela está ampliando seu olhar para o skate.
Pedro Minidead e Eu, fomos convidados para fazer parte do time inicial. Pedro como skatista e eu, como um criativo da marca.
Abaixo seguem algumas fotos que fizemos para o start da campanha das novas estampas de camisas.
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