For some young people in Indonesia, being a tourism ambassador is a dream, in addition to the many public figures born from this event, alumni often have successful careers in communication channels such as public relations, presenters, and others.
According to the Director General of Marketing of the Ministry of Tourism and Creative Economy of the Republic of Indonesia, a Tourism Ambassador is a figure who is expected to be at the forefront of an area in exploring, introducing and then becoming part of the pulse of regional arts, culture and tourism.