Many of us have played with the lego, when we were small children. And there is much creativity, pleasure and nearby infinite things to build. And you can play with the lego the whole life!
How did it start all these things with the legos? It was Ole Kirk Christiansen who was a poor carpenter, that had this amazing good idea! And he came from Billund in Denmark! The name «Lego» is coming from the two Danish words: «Leg godt», or play well as we are saying and writing in English. And there is good philosophy with the legos, and what you can do with them. There are nearly endless combinations to find, and you can use your own creativity, and you can just follow the manuals. Taking things apart, and putting the parts together, is the way we organize the playing with the lego! The legos are mainly for the children, and you find that famous and popular park Legoland in Billund in Denmark! It is especially known for people having families. It is a resort place! All families and all children from all countries are welcome, so Legoland is a national and international center. Having it fun and enjoyable is important when doing things with the legos. And you can think in established or new ways when building things with the legos.
So, what is really this lego? Today, it is a construction toy consisting of interlocking plastic building blocks. But this toy has not always just been in modern versions. Playing with lego is just like playing with words, and you can be fair or unfair. Lego is toy series consisting of plastic blocks, gears, figures and other parts which can be mounted together in the almost infinite number of combinations. Lego is today a company in Denmark. The company Lego was established in 1934, and it has more than 13 000 employees, and the main office is in Billund. And sales revenue and market shares are big at home and abroad. This company did not start due to much competence and much research background, but it was a new idea about playing well among the children, and any idea can be made business of! The whole story began in the 1920s as wooden toys, but during the 1940s plastic toys were introduced. In 1953, the lego block got its legendary name: The Lego-block. In 2006, the blocks were listed in the Danish Culture Canon. And every story you can tell your fellow human beings to do sensible or stupid things with the legos.
You cannot listen to all voices with competence, because you cannot be dictated to leave any environment. We should be welcome everywhere, and we should do what we wish to do. Many children love playing with the legos, and you should tell them what they can make, and it is funny and interesting to develop the children’s imaginations! Telling something can be changed to do other things, and we can make things with the legos that are just possible to do. And imaginations are due to history and culture, and we can make new things with the legos that have never been tried before. So the number of times you can use a lego is almost endless. And when building things with your family and your kid or kids, you can build and you can cooperate with what you think are constructive and stupid things of doing things in societies. No professor can tell you what to do, you should instead use all the creativity and all the analysis that you can find in nature and in human nature.
The legos and the company Lego are both a strong and a visible brand. When doing marketing with the legos, you should use recall and recognition in the human nature. That creatures pleasure for everyone. And we can talk and walk about many things, really all things that are conceivable! The legos should be given marketing to use the benefits as something exciting, interesting, and funny things to do experiments with, and experiments are field issues where you find the best thinking universities in the USA, for instance Syracuse University!
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Sverre Larsen
Kristiansand, Norway
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