The posters were a great invention for the world. Humans could express their thoughts, feelings and actions in seen and visualized communication, and humans had a new method of reaching the masses through their eyes and inform about concerts, business activities, offerings, politics and many more purposes.
Jules Cheret has been called the father of the modern poster due to the high quality, vibrant designs his technique allowed and his own personal contributions – he created more than 1000 posters over a 30 year career! Jules Cheret was born in Paris, and this is the city of the Europe’s heart, and many known personalities have been here since the early days of this city, and even someone of us has also been there, and we have put Paris on the world map! Jules Cheret was trained in lithography in London, England, from 1859 and 1866, and there he was strongly influenced by the British approach to poster design and printing. So, although the education and the research background were not the strongest conceivable as you can find and that professors appreciate, he managed to make success on the things he did, and he got attention from the angles you can find from the continents in the world. This means that there is a combination of art, philosophy of art, market philosophy, talents, and experiences and education that make you to the person you really are. And that several of us can be known throughout the whole world, and maybe China and India will show their strengths in the future, since each of these countries has more than 1 billion inhabitants. And many researchers, including us, mean that there will be no more than 11 billions people around the globe in the future, and family planning and control, and there will be more education and more work both among men and women, and they also have the accessability of contraception. So, the number of people on the planet will probably stagnant in future. And this will characterize the world in the future. If we look at the development to 2050, there will be more sicker populations, and there will be overweight, and perhaps many people will die of these things.
So, the poster! What happened in the world about this thing? The poster was one of the earliest forms of advertisement and began to develop as a medium for visual communication in the early 19th century. They influenced the development of typography because they were meant to be read from a distance and required larger type to be produced, usually from wood rather than metal. And nowadays, we are seeing the posters in printed versions with pictures, texts and drawings and numbers, and some posters are also written by hands. But many of the things that we are surrounded by in marketing, are made to give information and obtain such effects as attention, interest, desire and action!
In marketing, there are several goals to obtain in the short run and in the long run. Often, we are using the kinds of advertising to make the sales revenues as big as possible, and the business life is dependent on buying efforts to survive. And we are using posters to reach the sales revenues sustainable and for getting a pleasant time for the people working. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
So, why are we using all these processes and effects and variables and factors in the marketing? Some things are antecedents, and some things are happen after a while. And the leaders are doing experiments with the 4 Ps like the Product, Place, Price and Promotion. And these things are used to get the customers to be satisfied, and to appreciate what is really around us from time to time. And the firms in private business life, must be profitable in the long run, so all the bills can be paid, and the employees and the leaders can get their heads over the water!
Today, we are using posters for much in the different societies, and only the brains and the creativity are making borders of what is happening. So, posters can be used in all organizations that want attention, and we can also use it in people’s daily life, and for politics, and several more issues. And this is the freedom, the precision and the diversity we have in a living democracy! Good luck to everybody for the efforts you are planning and implementing!
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