As a creator going into the industry (live stream) or looking onBold how to build your video marketing plan, I just have a few information to give to you on how live stream works, and few tools we use in other to share our content to the world.
This information am about to list out is design for beginner who wish or want to produce a high quality content or live video stream to maintain a high profile.
Let me start with the basic, which is the seven basic live streaming necessities which will give you aid over multiple cameras, and capturing high quality audio.
• Camera: as a content creator and small brands, the smallest camera you can use for a startup is the usb webcams. Also checking out Google for more information on a cheap camera to start with, will also help.
• Laptop : when talking about what type of system (laptop) to use for content creation and live stream, you also need to consider type of software you will be using, almost all the new laptop today can do most of the live streaming task, that Is if you are going for a laptop with an Intel i7, 8GB of RAM, and a hard drive.
Also using a desktop computer is a good option too because of the multiple USB port it has, but the advantage of a laptop is flexibility and it’s Mobil.
• Audio Mixer: using an audio mixer for you live stream give it a touch of professionalism ,and it helps when using a multiple camera angles and also if you are using a multiple microphones, it helps you manage the sound coming in and going out of the mixer by adjusting the volume and fine turning it to your test. And it give you control over individual mic channels, you can choose to mute and unmute each mic, for a better sound production.
• Micro phone: microphone is one of the important tools or gadget when setting up for live stream, audio quality makes your content unique as your audience will love to hear word to word, which made them understand the message you are passing.
A good microphone will go a long way in enhancing a good audio quality, also note that we have different type of microphone that means if you are using a mixer you don’t have to use a USB microphones because it will not work, and if you are using a mixer, you need an XLR audio connector.
• Software: streaming live is one thing, but software is where the whole thing happens. Software allow you to input all your cameras mounted in different angles and as well make transitions and lower third in the live stream with the help of a visual digital console (visual mixer) which can serve as a capture card.
Talking about software, also have in mind that we have the open source (free version) and the paid software, the free software have limitations,
• Streaming Channels: talking of where you will be streaming you content to should be your first assignment, second by creating a niche, it can be your personnel website or a social media platform, after hat, you should get a marketing plan down and then build you social media present well by being consistent then you are good to go.
• Internet: when planning of going live (live stream) internet accessibility should also be one of those key things you should look into, without the internet , you can’t get access to the internet when streaming, and you should have a strong network connection at least 5-7 mbps.
And you need to always test your network straight before you start your live stream.
