I totally agree with you, Hive definitely needs more users and maybe it would be a good idea to attract some grocery stores etc. Imagine having such an agreement with Starbucks. That would bring thousands of users to Hive for sure. People could share their experiences with the coffees they drink there, earn Hive there and buy coffee again with Hive. This would be very advantageous for them and they would want to spend more time here. I don't know when it will become a reality, but I would love to see Hive accepted as a payment method in many countries.