I agree, HIVE as a payment platform is a better us of merchant space for onboarding. The take away for most customers will likely be "HIVE a blogging platform. But I don't blog. So... not relevant to me."
But payment options are relevant to every customer. A HIVE payment incentive could get even more attention.
Also think about your logo bolder in the middle. It is your store, that should be front and center. The coffee mugs are all the same size. Mix the sizes up. Sorry, my designer nag coming out. ;)
RE: Banner Design For HIVE Promotion at Coffee Shop