Dear Hivers

To go from the real to the virtual and vice versa, the ricochet effect.
Almost 50% of European VSEs have no online presence . This statistic leaves one dreaming! All of these entrepreneurs probably think that yellow pages or word of mouth is enough. Don't they see that an increasing number of buyers go through Google first before acquiring anything? They compare, evaluate, consult forums and seek expert advice. So why take the risk of being invisible on the web?

At the other end of the spectrum, some companies, often technological, believe that “physical” commerce is over. That everything can - and must - happen in the magic bubble of the internet. However, many of us still want to touch, see or test before buying! Certain precursors of e-commerce are not mistaken there since they also invest in an offline presence in order not to neglect any prospect.

These two examples show how important it is to inhabit both worlds and to play on the complementarity of virtual and real experiences. Because the different channels and media respond to each other and amplify the impact of each marketing action.

Augmented reality
Without even talking about recent 3D developments or the communication of objects, the virtual widens perspectives and plays resonance boxes.

The entrepreneur who today gives a brochure to his client without any mention of a website, without any multimedia extension, deprives himself of a significant force of persuasion. Because even the most “physical” companies have an interest in being visible on all channels. Not only to make themselves known but also and above all to extend the customer experience.

Imagine a bakery which announces its promotions on its site, which publishes photos of its finest creations or gives tips for making a success of a particular pastry ... it will undoubtedly attract a curious and trendy clientele than another bakery - without a site - will not touch.
Imagine a book extended and enriched by multimedia content. Some books already include QR codes that just need to be scanned to arrive directly on a web page that offers new content and prolongs the reader's pleasure.
Ways of getting in touch with customers are multiplying and the virtual makes it possible to diversify experiences and exchanges.

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