You know this business thing is a really funny game and most times it does not just work out as planned, life does not work out as planned either so I think that is a normal thing for everyone, but building high hopes for a certain return on business and then things just happens that makes the plan unable to work is highly heart breaking.
I would not say it is wrong to expect high returns on a business, but it is just clearly and highly necessary to prepare for the days when the profit will not be as much as expected, every entrepreneur prays to have a smooth business where everything will always work according to plan but most times days like that are just very far from reality especially when it is just starting.
The bitter truth is that while setting high targets in business, it is highly important to also remember the days when things wouldn’t just work according to the way you have envisioned it to be and frustration might just begin to set in gradually, that is the reason why a good entrepreneur should be able to control her emotions.
I will say it is difficult to control emotions especially when money matters is involved, imagine that someone who got loans to carry out a business transaction and promised to repay the loan after few days but the business does not work out as expected which means she will lose trust from the person he took the loan from and if it is a financial institution, the interest rate on the loan might be increased also.
It is good to pray against bad occurrence while planning a business but it is also important to prepare for the periods of mishaps and loss, necessary preparation will reduce the proposed loss when mishaps happens but without preparations, the loss will be greater and higher than expected.
I know about a very great company where millions was invested, everyone who saw this company knew It was an avenue for great profit to be made but after five months of operation, there was a fire outbreak which resulted in a great loss for the business, after the incidence the insurance company bailed out the company and within a few period, the company was up again on its feet. It would have been a complete disaster if the company did not prepare for unfortunate incidents by investing in insurance companies.
I will like to repeat this statement again as I end the post that while building a business, it is highly necessary to give room for days of unfortunate occurrence and set methods in place that will help the business recover.