The internet has changed a lot of things and the ways we do business today and marketing not left out. We live in the world where almost everyone look for solutions to their problems on the internet. With the rise off the internet, video marketing has become a very important part to create awareness about a product or brand.
Video Marketing in a Glance
Informing the public about a business, event, product and service is the purpose of marketing. People find it enticing and fun when they see visual characters and they tend to remember every clip of it compared to reading a newspaper. In other to utilize that part of fun about humans to sell products, marketers started using videos for promotional purposes to connect with their prospective consumers. The difference between a movie and a trailer is marketing. A trailer create awareness about a movie and increase your expectations about the movie. Video is one of the most effective ways to reach audiences in this digital era with over 75% of American making decisions after watching a video advert.
Traditional marketing methods were limited to few promotional activities which didn’t depict the purpose of the product being marketed. Local cable advertising which became quite expensive with limitations to time of video advert and audience. The advent of the internet changed a lot and has made video marketing very promising and being able to reach a larger audience.
The ability to create a video promoting the business, event, or product, drive sales or participants, increase awareness and engage with customers is what video marketing is about.
What is needed for a Good Video Marketing?
Every video is catchy at first sight but the ability to keep watching is dependent on the story embedded in it. If you are going to do a marketing video, it is important to know a few things.
Never start a marketing program without proper allocation of resources.
Doing marketing at all requires resources and this resources includes money, good equipment, reliable editing software, time and a good video marketer.
A Good Story and idea
The difference between picture and videos is story telling. Pictures can be arranged in orders but videos must tell the stories as it goes. What you want to share with your audience, why you want to share it and how to share it should be considered when doing video marketing.
The Video Should Engage People
The video should be able to engage its viewers and keep them keen to the screen. Your story needs to something interesting, something they always want to come back to.
Nothing Long is Important
This is nor a blockbuster, so a marketing video doesn’t have to be 1 hour 50 minutes long. If your video cannot tell its essence in 15-20 seconds, it should not be used. No one will like to spend as much as 1 minute watching a promotional or marketing video.
Publish video in places with audience
One mistake many marketers make is advertising in a forum with low audience which in turn makes the effort not worth it. A larger audience is a larger video exposure.
Get Feedback
If your video isn’t getting you feedbacks then it is not worth the effort. Getting responses and tracking stats from when the video was uploaded is a way to know if the video got good feedback or not.
Why Video Marketing is Important
• Connecting with audience your thoughts and what you want them to do.
• With email marketing, people cannot keep written words for long but can keep visual in memory for a very long time.
• Increasing search engine optimization
• Reaching audience personally
• Increase purchasing decision
• Video engages with the laziest of audiences who do not enjoy reading
• Stronger emotional connection
Final Thoughts
As a marketer, video is not just fun, it is a way to reach the audience and give them a glimpse of what the product is about, and why they should go for it.