Source: Designs courtesy of OPUS Publicidad y Medios for Pasapalos San Román owned by
1.- Selection of the colour palette according to the sensations you want to inspire and the ideas you want to evoke in the public. Nowadays it is very common to use dark tones, specifically black, in advertising but unless you are promoting a funeral parlour please do not abuse this colour, remember that the eye needs different tones to fix concepts through images and if we work on black and greyscales we will tire our receiver and in many cases create repulsion. Most of the users of the networks are young people, who were born in the age of colour and brightness if you want to catch them you must be as colourful and stylish as possible. I insist always on balance, make use of the colour scales that tell them which tones match each other.
Source: Designs courtesy of OPUS Publicidad y Medios for Pasapalos San Román owned by
2.- Do not overuse written text, try to be as precise as possible, indicate in a few words what you are advertising, the more text the less space you have for images and details that refresh the eye and make our advertisements eye-catching. Network advertising is not a newspaper, it is a short and easy to grasp message. For more information you can read my article about the choice of words in marketing.
3.- Quality of the images selected, on many occasions I have seen flayers on the networks with images that show the watermark or protection of the author, that do not have a good resolution and are pixelated or simply that have nothing to do with the advertising concept that we are handling. Unless you are an expert in unusual advertising, do not risk using an image that could kill your product before it goes to market.
Source: Designs courtesy of OPUS Publicidad y Medios for Pasapalos San Román owned by
4-. Aesthetics of the design, Aesthetics of the design: This finds its raison for being in the balance between the colour of the background in the banner and the different images that compose it as well as the text. Everything must give the sensation of beauty, elegance, dynamism and balance so that it is striking and pleasing to the public.
5.- Size of the banner or format in which we are working, if you design either in power point, publischer or any other editing program you must consider the dimensions of the design to be used in the networks, because if not you will have to cut the image when you are going to upload it to the networks with which you will be losing quality and surely information.
Source: Designs courtesy of OPUS Publicidad y Medios for Pasapalos San Román owned by
6.- Interactivity this issue in advertising networks is extremely important and we can not let it pass, in our advertising we must include social networks where customers can locate the products and services offered and even if possible enable the comments below advertising this attracts and allows the customer to establish a connection with your product or service.
