I walked into a cosmetics store today to get some body care items and I tried to ask the lady in charge about what she felt was the most appropriate care products amongst two items I had selected and to my surprise she gave me a response that signified that was my choice to pick, I felt offended by the statement and even more offended by her actions, I was really angry and I was walking out when her sister asked her what the problem was, she explained her own side of the story and I was expecting the sister to call me and apologize on her behalf but then I was surprised that the sister who owned the store also murmured something rude.
I was a good customer in that store because I visited regularly and I never got my cosmetics in any other location asides from that cosmetics store but today I completely changed my mind and I promise not to go there any longer and I will also inform my friends to do the same.
I think there is a level of success that some entrepreneurs have in business that gives them a certain type of pride, they begin to believe that they can do away with any customer and their business will still flourish, this is a very insane decision because on all grounds, customers remain the bedrock of any successful business empire.
This even reminds me of when I was an undergraduate, there was a lovely man who started a restaurant and the restaurant was striving properly, it was a place where everyone would love to have a meal it was small but decent, then he invited his Mum to handle the accounting department she was the one who will calculate the item sold and collect the money.
Rather than adding to the business, his Mum became a major problem to the business, she felt that the students were beneath her and she choose to disrespect them, she would speak to customers in an unpleasing manner and even exaggerate bills on several occasions, gradually students who did not fight back with the mother for the sake of respect stopped going there to purchase food and after three months of the mother being in charge of the business, I was surprised to see the business had closed down.
There is no promising future for a business that disregards the importance of customers, no matter how great the business is going, customers should always be regarded as number one. There is no level of business success that should push an entrepreneur to disregard the benefits of customers.