I was talking to a friend who was complaining about the way influencers are being targetted and how the market is very saturated and how difficult it is for newbies trying to make a way around the industry. The industry is now filled with a lot of influencers who do not meet up with what they say and what they sell which is their contents.
He was explaining to me about how saturated the industry but also made it clear to me that anyone can be an influencer provied that is their dream. 'Because we have a lot of millionaires in the world does not mean that we should leave the race of becoming a millionaire to only a few.' These were his words and he made it clear also that nobody would hand down free cakes to anyone, as it is an industry to compete. Also, he made it clear that being an influencer means being able to influence a product, brand, or any other thing and not to put it up for sale.
He also made it clear that being an influencer isn't the same thing isa being a jerk online. A lot of people want to make fame and in the race of looking for fame online, they are not against doing anything that is wrong. They can do anything just to make cheap fame. These set of people affect the influencing market as this people would start doing things they are not meant to do. Some influencers just want to get the like and not just want to influence.
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A lot of people watch what influencers do, they watch their dressings, their communication, their daily live and so they do not want to get involved in negative activities. Their followers are watching carefully and every content created by an influencer is very important and each influencer is a content creator. He made it clear that influencers have a community and each community want real influencer with real fact.
Never be an influencer who is not honest, never approve of a product or berand you haven't tested and certain about. Be an influencer who tells the truth about a product and do not make your influencing go wrong by supporting the wrong project.
The business of influencing is very big and every young influencer can grow with this industry.