Marketing: Expenses or investment?

Introduction:

This question is probably not new to you, so this publication only intends to make a reflective analysis from the practical point of view of the effects and/or consequences of making bad decisions when setting the amounts for the marketing of our business.

Expenses Vs Investment

The day-to-day dynamics of a business or organization confront us daily with decisions regarding expenses that must be approved or prioritized in order to achieve the highest profit margin.
Under this premise, it is necessary to review the definition of expenses and investment, thus contextualizing these concepts and adapting them to the reality of our demands and requirements.

Expenses are expenditure items that are identified in the accounts as creditors or cash outflows, and are shown in the profit and loss statements, reducing the profits obtained at the economic closure of the organisation.

On the other hand, investments are placements of money that are part of the assets, with the aim of obtaining a profit.

If we analyze both definitions, we are obviously faced with two different concepts where it would be very easy to distinguish one from the other.

However, the intention of the analysis goes beyond a definition or contextualization of a concept, it is more oriented towards the reality that organizations face daily in order to position themselves in the market.

Marketing and market positioning

Over many decades, companies have sought successful marketing tools to sell their products and/or services, in order to achieve success in their organization and the desired market positioning.

That is why marketing is considered a fundamental tool to achieve this, which represents a considerable expenditure of money that in opportunities entrepreneurs are not willing to make.

However, this is where we must stop and carefully analyse the alternatives so as not to neglect this tool, whose role is vital for the success of our organisations.

Finally, it would be very interesting to share with you your comments regarding

Can marketing be omitted and success be achieved in the organisation?

Source

Note:
The separator is of my property, as well as the banner corresponding to the farewell both made with own images made with the application Paint.