I really think that we are a whole brand as an individual, either as a business owner or as an employee the way we present ourselves is really important and the method with which we make our brand visible has a lot to say about us. Branding is highly important but during the process of making our product (self) visible it might just be confused as a sign of showing off.
While trying to promote ourselves, we also need to consider the mental effect that our action does to other people, while we are innocently trying to promote our own brand, it might make other people feel neglected, sad and depressed so during the process of showing off our brand we have to be careful that we are only trying to sell and we are not bragging in the process.
Be clear about your marketing strategy.
Sometimes when we need to market a certain product, we have to make it quite clear that we did not attain the level that we are by mere magic, imagine that you are trying to promote a method where people could earn and all that you do is tell them about how much you were able to make within a giving period without telling them what it took you to attain the level of earning that much, when these people that you have introduced get into the show and they do not get the result that you have gotten, it is natural for them to feel pressured and depressed thinking that there is something they are not doing right and that is simply because you have failed to share the full details of how you got what you got.
Be true to yourself.
With the noise on social media and people trying to get influencers and celebrities to become a shadow of themselves, you need to know that there is nothing as good as being true to yourself while you are trying hard to please the target audience. Be true to the things that you believe and to your good personality rather than trying to be somebody else.
This does not mean you should not learn from other people but while you learn from them, do not make it a decision of a complete copy and paste because that way you will lose your true identity.
Allow your success make the noise.
As a brand influencer or socialist people want to know that you are doing well but while trying to portray that area, make sure that are not bragging about it. The more your success can make noise for itself, the better it is for you, allow your success do all the speaking and talking let people get moved by your humility when they finally find out how much you have been able to achieve.