Launched in 2017, Fornite continues to be one of the most successful Battle Royal games with millennials and centennials.
Its great success is due to a mix of great content, voice-to-voice recommendation, and influencer marketing.
The video game has positioned itself thanks to direct recommendations from gamers and other users where, through a snowball effect, players invite their friends and followers to join.
1. Quality content
One of the reasons for the acceptance of the game is its easy access. While most video games require a one-time purchase, Fortnite is offered as a completely free game, at least initially.
Epic Games - its creator - takes advantage by first focusing on creating value and then motivating your purchase.
To play it is not necessary to buy anything, but players cannot resist the charm of acquiring skins to customize different aspects of their character, such as clothes, dances, backpacks, among others. The virtual store updates the products every 24 hours, so the player always finds something new to buy.
2. Create a community
Fortnite has built a large community of more than 125 million users around the world and has been adapting and building the game according to the needs of the users themselves.
As it does? Listening to them.
The platform has different communication channels with the players and is always open to listening to the suggestions and recommendations that they share.
Fortnite adds new features, changes, and design elements to its business as the game grows in popularity.
3. Withholding
The cost of acquiring a new customer in any business is much more expensive than retaining an existing one. Fortnite has an impressive monthly active player retention of over 60%.
This retention is achieved because it offers players different experiences in each session: insert and remove characters, introduce new dances directly created on TikTok, produce skins associated with famous YouTubers, partner with DJs or singers of the moment to produce virtual concerts, etc. He is always attentive to what is in trend to offer to his consumers.
Fornite is willing to exceed the expectations of its consumers time and time again, which is why it keeps them hooked all the time.
4. Multichannel
Fortnite found a way to grow by allowing players to join regardless of what type of console or smartphone or even a computer. All users can play live. This allows players to form virtual teams with their friends and take advantage of the different collaborative game modes, achieving an always-on experience.
Of course, from time to time Fornite makes alliances with certain platforms to make exclusive launches with benefits or rewards for users, which helps both brands grow.
5. Influencers de gaming
Some brands have already managed to introduce their products into the game. The easiest way to do this is to sponsor tournaments or reach out to influencers.
The publicity that Fortnite generates is not intrusive and uses influencers, bloggers, streamers and even celebrities to promote its product.
Players are taking Fortnite to other platforms: in live broadcasts, YouTube has received more than 4 million viewers and Twitch more than 1 million.
Brands are using this power to enter into the life of the influencers of gaming, noninvasively who are sending the message to its thousands of spectators.
Fans also become micro influencers by establishing trust and loyalty among their friends.
If you are considering including your brand in a similar strategy, we must remember that, for these particular generations, ads that are not relevant or that lack originality are not well received.
Although Fornite's marketing strategies can be replicated by other companies, it is important to add value before wanting to sell.