There's a saying I've heard here in the states; "Money can't buy happiness, but I'd rather cry in a yacht."
Jokes aside, I definitely agree. There's nothing wrong with wanting little things here and there, but I've known far too many people who have fallen for the trap of "if I just have this much money in my savings, I'll be happy" or "once I get THIS car, then I'll be happy."
Personally, I'm trying to be more mindful of materialism, and I'm trying to practice viewing my possessions more as tools to be used along the journey, rather than the point of the journey. I don't need the fastest, flashiest car, I just need something reliable that doesn't burn a hole in my wallet. I think as time goes on, more and more people are beginning to realize this.
RE: Happiness Is a Free Word