I can't say anything about my country, but I can share some thoughts about this "Human Behavior, When There's An Incentive" thing in general.
I guess it depends on what an incentive is for a person, our world view.
Some people can be motivated exclusively by $, while having a clean and healthy environment and such may be enough motivation for others, bc they see the bigger picture. The latter may consider Nature as our home and source of wisdom and care about and treat it with respect/

Also, as for incentives, extrinsic motivators (like $) are great in case of monotonous work, and intrinsic motivators are good when it comes to high-skill job that requires creativity.

(The puzzle of motivation | Dan Pink | TED)

this was shown in experiments done by Karl Duncker (1945) and Sam Glucksberg (1962):

Duncker, K. (1945). On problem-solving (L. S. Lees, Trans.). Psychological Monographs, 58(5), i–113. https://doi.org/10.1037/h0093599
https://psycnet.apa.org/doiLanding?doi=10.1037%2Fh0093599

GLUCKSBERG S. The influence of strength of drive on functional fixedness and perceptual recognition. J Exp Psychol. 1962 Jan;63:36-41. doi: 10.1037/h0044683. PMID: 13899303.
https://pubmed.ncbi.nlm.nih.gov/13899303/