That is a very good question, not just from improving HIVE vs the crypto market but also from a recovery aspect. There are so many Crypto projects out there not just on Hive but on most if not all other crypto blockchains. I see a lot of projects on Hive that copy or are closely similar to projects on other chains. It is very hard to state one or two things that set Hive apart from others out there. There are other Social Media cryptos, gaming cryptos, etc. Creating content for rewards is not getting to be common place.
I would like to know if there are any metrics that show new hive member retention. As I see lots join but then don't stay for long because there are other opportunities that grab their attention.
I wish we could find that Magic answer.