We shouldn't mistake hearing the Word of God for listening to the word of God. They are two different things. A lot of people hear the Word of God but only a few actually listen to the Word of God.
It is not enough to just hear God's Word. There's a very great possibility that on just hearing God's we wouldn't do anything about it. Hearing alone cannot really bring about a difference. What had the potential of initiating a change is when we listen to God's Word.
Listening to God's word is done consciously. We can passively hear something but we cannot just accidently listen to something. It requires us paying rapt attention. Only by doing this so we make it possible for the Word of God to cause an impact on our lives.