Hey Hustlers
So I've decided to join the crew and drop by with my first bit of hustler content and show my support for the community. As a hustler myself, going on four years, I've had to learn the hard way. No money from daddy, no loans, no venture capital, just me and my little bank account and a will to make something for myself, that's the spirit of hustling at work.
Marketing is a big part of the hustle, reaching new consumers, remaining old ones you're still around and creating a healthy churn of people willing to give you money for your goods and services.
In the digital world, we now find ourselves in most marketing is done online either through paid ads or social media being the popular channels.
The follower fallacy
We often laud over businesses and individuals with thousands of followers but what many don't realise is you cannot reach all your followers without money, these platforms restrict you to well less than 10%, and the bigger you go it can even get down to 2% if you want to reach more you gotta pay to play.
That is also no guarantee that any of your followers are going to turn into customers, and it also means I got to folk out money each time I want to reach them. As a hustler, you want to cut costs and go direct, which is why email and IM's are to me the better way to go.
I would honestly have 1000 emails over 10 000 or even 100 000 followers on my social media. I've got a social media account with 40 000 followers + and an email list of 4 004 and guess which channel brings in more traffic; you bet email.
Turn your attention to direct communication
Emails and phone numbers are the commodities of today in marketing; it's our gold, it's our real estate, its how cash flow tool. The more of it you can collect, the more likely you are to turn a profit. Not every user visiting your store or site will buy in the first visit, so if they are not going to give you a purchase, the least they can do is give you a way to reach them.
Making sure your site and social media divert users to sign up and leave their content information is super crucial for any hustler, if I can't convert you now, I can convert you later.
Emails are not only for emailing
In the modern world of digital marketing emails can be used for more than spamming inboxes I can use it to target you via remarketing across the web or via social media sites like Facebook, LinkedIn and Twitter. You can use the email database to upload it into these sites and reach users with targetted messaging or use the email database to map similar audiences you want to attract to join your database or buy from you in the future.
I guess what I'm trying to say is, if you can't get a sale, at least get their email address.
Have your say
What do you good people of HIVE think?
So have at it my Jessies! If you don't have something to comment, comment "I am a Jessie."
Let's connect
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