Prospecting model for the achievement of strategic objectives in dairy industries.

In the world context, the business management systems of the dairy industries have been influenced by the appearance, processing and development of different theories in relation to the most efficient and effective ways and methods in which the reins of these companies should be taken, and many are the advances in research and development that these have had to adopt and experiment in order to achieve the objectives and goals that in the framework of their organizational and productive life are raised, not only to meet their own needs; but also to respond to the demands of a society that in the last century has presented an exponential demographic growth, and that also becomes more and more nonconformist every day. In this regard, the Food and Agriculture Organization of the United Nations (FAO) states: "Livestock contributes 40 percent of the value of world agricultural production and sustains the livelihoods and food security of nearly 1.3 billion people. In this sense, developed nations, but especially European, Anglo-Saxon and some Asian and African powers, have emerged with a highly avant-garde sense, trying to be in line with this context, always seeking to go hand in hand with the productive, social and economic dynamics that result from it. Therefore, countries such as China, France, United States, India and Japan; just to mention some of the most notorious cases in technological advances and administrative processes of the dairy industries; have been participants in the creation and implementation of policies that in economic and social matters have been generating large sources of employment and production of goods and services of quality, in the required quantity and time, thus promoting stable environments and quality of life for their societies.

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Due to this, and upon entering into their environments and analyzing such situations in depth, we find that all of this lies in the emergence and application of a development system based on prospecting as the alternative tool that comes to effectively and efficiently meet the challenges that frame the new times. However, this has not been the case for the countries of Latin America and the Caribbean, because although there is a notorious concern to try to achieve a capacity to respond to such events and to propitiate the conditions that may allow reaching a desired point to be on a par with developed nations, it is evident that the strategies that have been adopted for such purposes have not been adequate and that few countries, among which Argentina, Uruguay, Brazil and Colombia stand out, have presented some progress in this regard. The critical situation that Latin American countries are going through in relation to their organizational systems and above all, and especially and for the purposes of this research, the dairy industries, both in the first and second sector of the productive apparatus, that is, those related to the production and generation of raw materials and also those of the agro-industry or those responsible for transforming them, in all the links of the production and marketing chain, which obviously also affects consumption and therefore the nutrition of society.