Kingfisher became a household name in the 90s through strategic brand building under Vijay Mallya's leadership. Many people of my age group has grown up with this brand and always considered beer means kingfisher. It was only brand that get to the popularity ladder in no time. It has been a while since, I had this brand of beer. In my region many other brands is trying to establish the market share, and in process the dealer never stock this popular brand. But surprisingly, I get hold of one in one of the counter and that too quite chilled.
The "King of Good Times" tagline was consistently applied, reinforcing the brand's positioning in the minds of consumers. Even after so many decades, people find kingfisher as a popular brand. Secondly now a days the brand remind people of its owner Vijay Mallaya - who escaped after money laundering cases charged against him.
At times when, the temperature in India is too hot and humid, a bottle of chilled beer is always a blessing in disguise. Yesterday, while my friends were teasing me enjoying beer sitting at an expensive restaurant somewhere in Delhi, I enjoyed it in a more peaceful and my go to place, where enjoying beer has its own fun.
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Kingfisher beer is popular due to its consistent high quality, refreshing taste, and strong brand recognition built on a long history and extensive marketing. Kingfisher is the largest-selling beer in India with a significant market share, Kingfisher benefits from its established presence and recognition. The bottle was iced from inside, which made me keep it idle for few minutes before pouring it to the glass.
The beer is known for its high-quality brewing standards, resulting in a consistently smooth and refreshing taste that customers trust. While my friends sending me some expensive vibes, I shared my picture. We were in distat place still bonded by thebtaste of beer. Our friendship is more than 15 years and always prefer to enjoy drinks together. So how this time I am gonna stay behind.
We had some snacks in begining to enjoy the drinks but later ordered our favourite mutton to enjoy the drinks. The additional of non veg always makes the drink special.
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I was accompanied by my friend, who has his whiskey. But #beer is for me, alwsys refreshing and enjoyable with every dish. It was very chilled that gives relaxing experince in hot and humid condition.
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Kingfisher was first #beer brand that I tasted when started drinking alcohol. And now have good amount of experince with different #beer brands. But still #kingfisher occupy a special place in my heart.
This is #BeerSaturday week and I would like to invite 
In good faith - Peace!!
