I see so many different interpretations as to what it is we think we are "doing" here.
For some, Hive is like a business; for them, the entire process of blogging/content creation is purely an issue of bottom lines and numbers.
For some, this is just a social media venue... pretty much like any other (except for the whole blockhain/crypto thing), a place to share thoughts and interact with people.
For some, Hive is a promise of freedom, after some fashion... an invitation to "say whatever you want" without having to fear that a YouTube or a Facebook will shut you down.
For some, this is all about gaming and particularly "play to earn." Even our son (32) — who's not into social media at all — made an account here as part of getting set up for Splinterlands.
For some, this is about learning to be a blockchain developer; how to transition from other venues to blockchain.
So what's my point in listing all these things that most of us are already aware of? Well, mostly I'm doing this simply to illustrate how tricky it actually is to market and promote Hive to the external world. The thing is, Hive isn't just one thing.
And hence — at least from my perspective — perhaps the best way we can really go about putting Hive in front of other people is through niche marketing, rather than general marketing.
As I've mentioned before, it's easier to draw people in to a project by focusing on how that project caters to somebody's specific interest or hobby, than it is to just make a broad statement to "come and join us because we're fabulous!"
Most of us have plenty on our collective plates to keep us too busy to care very much about a generic type appeal.
Lately, I have been considering putting a bit of effort into putting Hive in front of some of the niche markets I am part of, around the web.
The "prototype" for doing so was a blog post I created on my off-Hive Art Blog, which specifically pitched Hive as a place for artists and creatives to showcase their work and perhaps test the waters of NFTs. It was for a very specfic group of people, and the message in the post addressed only the parts of Hive that might appeal to them.
Next, I'm looking to reach out to some of my bloggers/writers groups, which is also a very specific message... that will focus the aspects of Hive that matters to them: The "solidity" of your content staying in place; the opportunity to develop and/or bring an audience for your particular genre... and the chance to make a few pennies without the risk of a Facebook or YouTube shutting you down if what you say is a bit off color.
Haven't quite figured out how to cater a message to my friends in the Stamp Collecting hobby... they tend to be towards the Luddite end of the scale, and Hive doesn't really have a strong collectibles/hobby community... yet. Maybe that's something in need of being built!
Well, I think I'm going to leave it at that... thanks for stopping by, and have a great weekend!
How about YOU? How do you "see" your presence on Hive? Is there a particular niche you identify with? Is there a niche group you associate with "off Hive" that might be receptive to a specific tailored message? Comments, feedback and other interaction is invited and welcomed! Because — after all — SOCIAL content is about interacting, right? Leave a comment — share your experiences — be part of the conversation!
(As usual, all text and images by the author, unless otherwise credited. This is original content, created expressly and uniquely for this platform — NOT cross posted anywhere else!)
Created at 20220114 23:25 PST
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