Knowing your audience and knowing your customers are very vital in business growth. The different phases described here are opportunities to improve the overall marketing plan:
Are You Taking The Correct Approach To List Building?
The internet is constantly evolving, and so are the paths to list building. This FREE resource on Building an Audience List will teach you how to assemble an audience for TODAY’s marketplace.
1. Awareness / Discovery Phase
Every customer lifetime model begins with building brand awareness among your target audience. Attract new customers through effective marketing strategies that meet your target audience in the initial awareness phase of the customer life cycle.
2. Engagement / Education Phase
Get prospective customer to your website and builds brand awareness, with content marketing and social media marketing as leading approaches. Develop marketing strategies to capture interest of your audience, get them to learn more about your brand enough to get them to respond.
3. Evaluation Phase
After being able to determine the solution to problems, potential customers will start the process of evaluating all the products / offers which may serve as the solution. It means the start of comparing products from different providers. So a comparison service is advantageous already. The next step should be: have solid descriptions of offers/ products to increase the conversion rate of prospects comparing such as solutions to their needs.
4. Purchase Phase
By selecting one offer to be the solution, the decision to buy has been made! What the business owner needs to have in place is: make the purchasing process as easy as possible, through a website which is easy to navigate, with clear calls to action, and have secure processing.
5. Advocacy Phase
Create loyal customers from current customer base, for they will tell their friends and family about your products and brand for free, increasing future sales and decreasing overall marketing costs. Provide a positive experience to your customers for long-term and sustainable growth, giving them reason to promote your business at no cost.
Are You Taking The Correct Approach To List Building?
The internet is constantly evolving, and so are the paths to list building. This FREE resource on Building an Audience List will teach you how to assemble an audience for TODAY’s marketplace.
PROPOSAL/ NEXT STEPS:
Check against the data we have like actual bookings and the traffic to pages. Look for opportunities to improve the phases of the customer life cycle as described, one at a time, and actually implement steps to improve each.