You're not marketing the protocol. Your marketing the dApps, the protocol is a feature.

Cisco doesn't market CDP. CDP is a feature and is a unique feature to Cisco at that. Just like Hive protocol is a unique feature to Hive dApps.

Yes, the protocol is sexy and techie types get all geeky giddy over it, but nobody cares outside of techie types.

People just care that the product works like it is advertised to work and they receive value. Most importantly, that their friends and family are using it too.