I'm not missing the point, I think you are missing mine. Which is, you shouldn't be marketing hive the protocol to the masses. That should be targeted to a specific target market.

Your right, the masses don't care about HTTPS, CDP, or hive.io. They care about seeing the secure web page they want to visit, receiving the internet traffic they are supposed to receive or using that cool dApp flavor of choice and it working and sharing it with others. They don;t care how the sausage is made. Only that they receive value.

more Eyeballs on content will lead to more people knowing about hive.io and all its potential.