Marketing frontends as "social that pays" might not be a bad idea, but using the hive brand to do it is doing damage to the perception of Hive and creating misconceptions in potential investors. A user might be attracted to Peakd or Leofinance by marketing "social that pays", leading him to realize the blockchain it was built upon is a greater thing, but it still leaves Hive to be rightly perceived as a one-stop shop for online living & gaming & decentralized apps, for online business communities, etc...