The Genesis and Evolution of Rado Watches: From Humble Beginnings to the Experimental Era of the 1970s
The Founding of Rado: In 1917, in the quaint village of Lengnau, Switzerland, brothers Fritz, Ernst, and Werner Schlup embarked on a journey that would leave an indelible mark on the world of watchmaking. Transforming a section of their parents' home into a watchmaking atelier, they founded Schlup & Co. With a blend of relentless energy and a keen eye for new opportunities, the Schlup brothers quickly established their venture, forging agreements with various importers globally. By the end of World War II, their factory had grown into one of the largest producers of watch movements in Switzerland, synonymous with the esteemed label of Swiss-made quality.
The Birth of Rado: This success set the stage for the Schlup brothers' next significant venture: the launch of their own watch brand, Rado. The inception of Rado marked a new chapter in their story, one that would see the brand become a symbol of innovation and luxury in the watchmaking industry.
The Experimental Era of the 1970s: The 1970s heralded an era of experimentation and bold design for Rado. It was during this period that Rado truly distinguished itself with its avant-garde approach to watch design and technology.
The Rado Manhattan: A quintessential example of this innovative spirit is the Rado Manhattan. Crafted to mirror the awe-inspiring Manhattan skyline, the Rado Manhattan was not just a watch but a tribute to architectural brilliance. It featured the sophisticated 25 jewel 6811 automatic movement, a testament to Rado's commitment to precision and excellence in watchmaking. The Manhattan was more than a timepiece; it was a fusion of art, architecture, and advanced horological engineering, embodying the daring and creativity of the era.
The Rado Manhattan remains a symbol of the brand's pioneering spirit and its ability to push the boundaries of traditional watchmaking, making it a coveted piece for collectors and enthusiasts alike.