Within the business environment, processes are executed that somehow achieve that multiple sectors enter in constant strategic evolution but others enter in decline, however, the progress of modern society drives a rapid growth within business organizations, this because companies can have good relationships with communities, which directly influence the survival of the organization.
That in some way impact on the smooth running of their own affairs, since the efficiency, morale and productivity of the workers, as well as the acceptance or not of the products or services offered, are influenced by the favorable or unfavorable opinions of the community towards the company.
Globalization is a theory whose purpose is to explain current developments in the fields of development, the world economy, social scenarios, and cultural and political influences.
Today's organizations face the challenges of globalization, which have contributed to the creation of unpredictable levels of competition, in competitive global markets, organizations need to find dominant business solutions, with flexible and reliable structures. Therefore, an organization's infrastructure is enabled by information systems that directly or indirectly support business processes.
Global market change has become a constant, revealing a clear and essential need to continuously improve management processes. Being these processes the pillar of an organization's success, information technologies that focus on improvements have been good candidates to help organizations fulfill their visions, within this framework the 21st century manager must possess knowledge, maturity and be on par with what projection means for organizations and society.
Although society seeks the solution of the primordial needs of human beings through the creation of organizations dedicated to specific needs, this leads us to deduce that business organizations in modern society cannot limit themselves to the mere need to promise goods and services, but must increase their objectives, coupling those that refer to the natural and social environment with which they potentially relate.