Hello friends.I am here to guide you about Digital Branding.
WHAT IS DIGITAL BRANDING?
Digital Branding is the creative, strategic process of telling potential customers what your company is all about.
4 Questions you need to keep in your mind while making a brand:
Q1)Who you are?
Q2)What you care about?
Q3)Why they should work with you?
Q4)What they can expect from you?
After you've started a business or created your first product, building a brand identity should be your number 1 priority.
3 B's in Digital Branding:
Brand,Branding, Brand identity
They all are related but not same.
.)Your Brand is the way the outside world perceives your company.
.)Your Branding is the process of designing and building a unique, memorable brand.
.) Your Brand identity is the set of creative elements that feed into the branding process like your website, social media and logo that broadcast your message, values and purpose.
You don't have a real brand without a brand identity and you'll never have a brand until you start branding.
LOGO:
It is the identity of a brand.
Two categories of logo
