(screenshot is of the Wayback Machine's January 18, 2001 snapshot of FarmClub.com, showing "ECW" in its left-hand navigation bar)
After ECW went off the air on TNN, a deal was struck to keep ECW's name afloat nationally on TV on the Jimmy & Doug's "Farm Club" show on USA Network. In addition to some money invested in ECW, there were talks to keep the company going well into 2001 and longer with a new owner. The screenshot above shows the FarmClub.com website at the time, and this was 5 days after ECW's last-ever show on January 13, 2001.
This link goes into more details about those talks and how the music industry, along with its distribution channels for helping to sell ECW CD's and DVD's, was a viable consideration at the time.
https://ecwwrestling.com/music/music-industry-option-to-invest-in-ecw-in-late-2000