The increase in innovation, competitiveness, market positioning and, as a consequence, in the company's profitability, have an impact on the administrative management of corporate social responsibility.
The criteria and strategies of Corporate Social Responsibility, as well as the forces of competitiveness, must be properly practiced in companies, as they are necessary elements that offer opportunities that will be reflected in commercial advantages.
Firstly, it is recommended that companies contribute to the development and establishment of CSR-oriented policies, with the aim of reinforcing ethical values and actions, as well as compliance with and respect for constitutionally established human rights.
Next, we suggest the implementation of a strategic framework so that all those involved in them understand, beyond their ethical commitment, the opportunities to generate internal and external efficiency in the development of businesses linked to new products and services that involve environmental and social sustainability.
In relation to information policies and contribution to local development and education, it is recommended to strengthen the means and channels of communication with the factors of production involved in the context in which the companies operate, in order to explicitly take into account the impacts of social, economic, cultural, educational and environmental practices, as well as their activities and strategies of involvement for this purpose.
Therefore, it is suggested that to the extent that there is a system that integrates Corporate Social Responsibility and the company, the company will contribute to the development of the community, having as a consequence, a synonym of sustainable financial results and value creation for all stakeholders.