Greetings followersThere are factors in agro-industrial markets where the entry of new competitors generates a competitive threat, which leads to limit the potential profitability of organizations, due to market positioning and customer acquisition strategies.
However, although this factor represents a threat in the market competition, companies that are heading to incur in the initiative of this new paradigm of environmental commitment, can take advantage of it, to integrate them to the development and implementation of integrated and aligned CSR tactics, so that these practices contribute to the positioning and commercial success.
Another aspect related to competitive advantages is related to bargaining power with suppliers and customers. These factors are misaligned, since, according to theoretical sources, there is not a large number of suppliers worldwide that would allow companies to take advantage of financial linkages.
This would make it possible to integrate and interrelate them with the joint participation of customers and the community in general, in the socially responsible policies and practices to be established by those companies that have the initiative to adopt this paradigm of business management.
Finally, it should be noted that companies interested in participating in socially and environmentally responsible policies and practices need to implement and maintain an adequate orientation on the subject, since there are weaknesses in relation to the criteria for ethical evaluation of organizational social responsibility, as well as in the strategies on the subject, so that the adoption of responsible management tends to lead the organization towards a model in which social and environmental benefits are part of the definition of business.