Turning Gold into Freedom — the little commercial that says: let go & go

We recently finished a short commercial reel for a local gold dealer that pairs honest trades with a quiet kind of liberation. The star of the story: a professional snowboarder packing up, visiting the shop, and then finding freedom again on the mountain. No celebrity names, just one human moment after another.

Shot across two main spaces — intimate interiors and wide open slopes — this was a small production with big feelings.

Watch the Reel on Instagram

packing. trusting. carving.

The idea — simple, resonant

The concept was intentionally pared down: show the act of letting go. We wanted viewers to feel how selling old jewellery is rarely just a transaction. It’s a choice — of space, of clarity, and sometimes of funding the next chapter.

Packing scenes — intimacy & texture

We opened the reel at home. The packing sequence focuses on small things: a ring in a worn box, a pair of cufflinks with a story in their scratches, a watch that kept time through another life. Close-ups and shallow depth of field made the objects tactile; natural light and quiet sound design made the moments honest.

"There’s a small tension in deciding what to keep. We wanted that pause — the memory — to live on screen, not as melodrama, but as truth."

The visit — transparency and trust

The store sequences needed to communicate two things at once: expertise and warmth. The gold dealer’s process

Camera: Blackmagic PYXIS
Lens: SIGMA several lenses
Filter: none
Location: Switzerland

I'm a freelance Filmmaker in Zurich, looking forward to meeting you here on HIVE and explore visual Art.
All my posts are original content when not stated otherwise.

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Disclaimer
This is no financial advice. Everything written is my opinion only and you should do your own research. Investing in Bitcoin and other cryptos, lending, DeFi, liquidity mining are high risk investments. You could lose everything, only invest what you can afford.
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Extra disclaimer: Pictures and text may have been partly or fully generated with the Help of AI.