India's women's footwear market is booming like anything. The market is more dominated by flats / sandals over the years but with growing demand for branded, stylish, and comfortable options the women footwear segment is growing faster than the overall market. It did not take me long to realize that the consumers are willing to spend more on high-quality, designer, and branded footwear. The simple realization of the women's footwear market came after a visited local footwear shop in Amritsar.
The mini shops right at the corner of the street had variety of option to choose from ranging between Rs.300 to Rs.1200 ($3 to $13). These stores, often located in busy market areas, have a lively atmosphere, popular with both locals and tourists. Some shops can be quite crowded and busy. My friends was quick to spot the rush and went inside to take a look. It given me a chance too to snap the different footwear option displayed inside the shop.
Stepping into an Amritsar Jutti (a traditional, handcrafted leather footwear) store is an immersive cultural experience as much as it is a shopping trip, engaging the senses with color, texture, and lively interaction. The scene inside the store is vibrant and bustling, characterized by a dazzling display of colorful, intricately handcrafted traditional Punjabi footwear. Some of them are so attractive that you just like to own them. This is the reason that some of the people get into impulsive buying habits.
The Juttis, typically made of leather, are adorned with elaborate and eye-catching embellishments like intricate embroidery, mirrors, beads, and threadwork, reflecting the rich cultural heritage of Punjab. It was a "Feast for the Eyes" as every possible hue and design is represented, from classic to contemporary styles were on display.
There were multiple salesman inside the stores that may entertain each and every customers. These salesman were friendly and attentive often present to assist the customers queries. They answer all the customer questions, and sometimes share stories about the craftsmanship, adding a personal touch to the experience. They always offer a helping hand as per your requirement.
You can try on many pairs of these footwear to ensure the right fit and style. In some of the stores haggling might be expected to get the best price. Visiting this store also made me realize why ladies take more time in buying a product. If I can get confused while clicking them, then why don't ladies get carried away with so many available options. We spent good 30 minutes in the shop, while my friend had multiple video calls to his wife, ultimately ending in no results. Size Design everything matters to make a choice from far away.
In good faith - Peace!!
