You said it yourself. Every job is unique and important as the other. However, we have very low percentage of people who are interested in reading, part of the reason why writers doesn't get that much appreciation. Arguably, people can say they already watched from the tv that which you claim to have written but what they do forget is that documentation and history that is being preserved. What am saying is, effort should be rewarded and this is not narrowed to a particular kind of job. Most times rewards boost confidence and drive people to get better.