Individual Hive Marketing vs. Broadscale Internet Campaigns

Everybody on here wants Hive to succeed and we want to bring more people on board to enrich the network. The more diversity in skills and proof-of-brain shared, the richer the ecosystem will become.

But where many call for a broad marketing campaign and redirecting people from other social media platforms to Hive my woman and me have found that the work of single individuals can go a long way to get Hive onto people's radars effectively and lastingly, through relevance and the option to directly ask someone already involved with Hive the questions that all newcomers have.

I really don't want to brag but I can't quite help it in light of the efforts that Hive account@anafae has made to bring artists and art collectors to this platform. What started as a simple twitter profile to promote her art and get a foot in the door of the online art world has become a real interactive experience where artists first hear about nftshowroom and the incredible potential Hive has for the nft and bloGchain space in general.

And it starts snowballing from there, bringing people who have never heard about Hive but may be struggling with the common issues on ETH based platforms to Hive, and taking them by the hand to get through the initial confusions with keys and frontends.

There have been instances where new collectors show up and "secretly" buy loads of art on nftshowroom and we can't help but feel her online promotion in established twitter circles has something to do with it.

And so it occurs to me that while broad expensive marketing campaigns may be beneficial in bringing people to Hive, they lack the immediacy factor, the intimacy even, to really let people know just how much potential Hive carries, how rewarding it is to be part of it and what a blockchain underdog it still is - despite all the technical advances and the relatively small community.

I have taken some steps to promote Hive to friends and family and some show great interest. I feel if we can make it easy for them to onboard and back them up with some of our support then not only will Hive grow in quantity of people, but primarily in quality. After all, wouldn't it be better to grow a network via direct invites of people we know have meaningful content to share rather than marketing Hive to a broad range of random eyes, maybe attracting people who may not have the best intentions in mind for the community?

Establishing the quality benchmark for the next Hive bullrun will go a long way to prevent this place from becoming a spam house, like Steem was in the last bull run.