Contributors to such sites are typically rewarded with tokens, theoretically enabling high-quality content to be rewarded. However, this model has its downsides: notably that voting power is proportional to currency holdings. When Steemit, one of the original crypto-sites, was bought out, its new owner used his market power to move it his own blockchain system – precipitating a walkout by users.
An excerpt from the Guardian in which they reference the Steemy takeover and subsequent walkout by it's users. Hint, that's us.
It might have been nice if they name checked Hive.
But at least it does show that Hive is on people's radar. Always a good thing.