While this [Immutable Content Store] is a nice thing to have, I don't really think it's the big win that we are all hoping for ...

I think you shouldn't underestimate the impact a well functioning blogging platform would have on the HIVE price.

The value of a (social) network is measured among others by the number of its users.

A rich pool of satisfied users, who were blogging on HIVE and asking their friends and relatives to join, would make HIVE much more interesting for larger investors in the long run than it is today, interesting to place advertisements read by many, to market products, to disseminate information.

How many players would for example enjoy Splinterlands if the HIVE blogging platform (which you can use to advertise your game) wouldn't be as minuscule as it is but consisted of hundred thousands of users?

The value of facebook doesn't originate from superior technology but from their huge amount of users. Zuckerberg succeeded because he was able to attract so many people!

I think all the current and future HIVE apps would strongly benefit by combining them with a successful, thriving blogging platform!