The problem with sunk-cost fallacy is that the longer you keep losing, the more resistant you are to cutting your losses, but then the bigger your losses become. I can see the thought that you have already lost so much that it doesn't matter, but then you can still cut your losses and invest elsewhere. I'd definitely recommend speaking with a financial advisor or someone you trust who is experienced with investing.
RE: For Hive to succeed, stakeholders need to not be completely delusional cultists