Hive isnt only a social media platform but social media apps are the main drivers of adoption on Hive alongside Splinterlands.
As we know AI is a big deal nowadays with discussions about how it can be used being the primary topic.
So I wanted to see could it do a simple competitiveness challenge for Hive vs legacy social media.
I wanted to see the advantages and problems Hive was facing and why it, right now, isn't competing vs Facebook, Twitter, Instagram, etc.
But if im being truthful, I also wanted to see if ChatGPT would confirm what I have been saying for years in a subtle and not so subtle ways.
It did.
If someone asked you why Hive isnt making the likes of Elon Musk and Zuck sweat from fear of losing their users to Hive. What would you say?
If you said that its because of bad UX you would be right.
The core reason why Hive is struggling in user growth stems from that simple fact.
OUR UX IS BAD.
You can add as many features as you want, you can talk peoples ears off about censorship resistance, freedom of speech, the monetary angle. None of that matters if their experience using Hive is bad. EVERYTHING STARTS AND ENDS WITH THE USER EXPERIENCE. Its who you build for and who you need to understand.
The 3 biggest culprits right now.
- Account creation.
- Lack of tutorials.
- Key management.
To get the obvious out of the way...
Multiple keys are an utterly pointless feature for new users.
- They dont understand their point or have a need for them.
- There is nothing in their account to secure.
Multiple keys are a "pearls before swine" type of feature that needs to come into play much later.
When it comes to a practical solution to all those 3 things I listed above and what ChatGPT is talking about here, it has already been proposed. We know what needs to be done, someone just has to do it.
Its been called a few different things. "Lite accounts", "Guest accounts".
These "LITE ACCOUNTS" would be a system of custodial accounts adopted by all dapps that would be created simply through a facebook, twitter, gmail account. The account holders would go through various tutorials to learn the platform.
Once they are ready they can upgrade their accounts, "Evolve them" and receive their keys.
This could be gamified in certain ways.
You once were a useless Magikarp, now youre a Gyarados.
Lite accounts fix:
- Onboarding and account creation.
- They fix initial user experience. You can program that only Lite accounts see the tutorials.
- Retention.
- Marketing. Now you can finally use standard marketing practices to attract users because now theres a chance they stick around.
I consider this the most important feature we can get on Hive in the near future. We have 7 years of one approach not working. Its time for a new approach.