I heard of 'Locals' as a form of supporting youtubers, an alternative to Patreon. The only way I heard about it is because youtubers started using it and it benefited them, or they got sponsored - a little pay - to bring it up at the end of each video.
Now I know what Locals is, what it does, why it exists and how to join. It's drilled into me over months.
This is the correct approach!
RE: Hive marketing thoughts