Why wouldn’t they just view it on twitter?

Because I don't go to Twitter to read content and it adds to my experience for getting to know people if people can have all their social media in one place. I think the close tie up to Twitter is a flaw with this DApp BUT as a short form, quick tool for social interaction on the chain its excellent.

The emphasis again is placed upon talented content creators and authors, and if said people simply want to circle jerk themselves rewards in ever-decreasing circles then please carry on, but some of us read much more than we create and there is less and less worthwhile content of interest to keep me loving in right now.