It is exactly that! Crypto comes from a thin air, there is no value to it. It grew as people began to invest in it and it slows as people take out of it. Small fish lose, and big fish win. Small fish will always lose.
Steemit and Hive are built on the same principle. We have 20% for HBD savings because if people will not buy HIVE, the value will drop. Big fish will lose money.