I really appreciate the effort to bring more structure and direction to ValuePlan, but I think this post still frames Hive’s value a bit too narrowly. Clear goals are important, but Hive’s real strength has always come from its community, creative collaboration, and authentic storytelling rather than strict ROI or conversion metrics.

Projects like the borehole initiative perfectly show why Hive stands out. They might not seem like direct marketing investments, but they represent real-world impact. When people see a blockchain project funding clean water and changing lives, it builds trust, credibility, and long-term brand value that no paid campaign could match. That kind of story draws in developers, investors, and users who care about meaningful technology and social value.

I’ve personally seen this in action. At one of the conferences where I spoke about Hive, the moment that drew the most attention to our booth was after the presentation about the borehole project. People were curious, inspired, and genuinely interested in what Hive was doing. It showed how powerful that kind of storytelling can be when it connects with people on a real level. But it also highlighted the issue we still face: attention was there, retention was not.

On top of that, I find it crazy to measure someone’s value based on where they’re from or how much they earn. That mindset completely goes against what Hive represents. The whole reason I’ve accepted lower pay for my own contributions is because I believe in building something fairer and more balanced. Hive should be about equal opportunity and global inclusion, not ranking people’s worth by geography or income.

What happens after these projects launch could be managed much better. Accountability and transparency matter a lot, but there’s barely any consistent communication or visibility around what ValuePlan has already funded. That’s where a lot of potential gets lost. The content exists, but the storytelling and structure around it are missing.

From a content strategy point of view, this is exactly where Hive could grow stronger. Good initiatives alone aren’t enough. They need clear positioning, regular updates, and strong storytelling to show the world why they matter. With better communication and visibility, ValuePlan could turn existing projects into lasting brand assets for Hive instead of one-off efforts that quietly disappear.