Even worse, in addition to the massive ad revenues these sites generate, their real main source of income is selling data generated through monitoring people's private lives. So called 'Surveillance Capitalism' is one of the fastest growing 'industries' and amounts to little more than selling your private information for profit!

Unfortunately many don't care and are not even concerned because they don't have any differentiation in their private vs public life. Today, majority of Fakebook users are from villages and don't do anything except consuming content. They want something to spend time on, and its an easy onboarding on these platforms. Then they don't care how these platforms use their data. To take #hive to masses we need a simple onboarding mechanism, something like OTP based sign up, with a custodian keeping their keys.